Welcome to Europe's largest Loyalty KPI study - survey 2022 open until mid-June 2022

Unlike other surveys, we focus on key performance indicators (inside out). We leave the comparison of the program offer (outside in) to others.

In 2020, more than 100 participants from Germany, Austria, Switzerland and Spain took part in the survey.

Participation in the survey is open to everyone and free of charge.

Take part in the survey here -> REGISTER

What you will find out:

  • How is the performance of my loyalty program compared to the competition?
  • Do the results and parameters correspond to the benchmark?
  • Are the costs of my program in line with the market?
  • Are our program members active enough?

Example – extract from the 2020 Loyalty Benchmark:

More and more companies are relying on customer loyalty programs or are planning to implement them in order to establish a 1: 1 relationship with customers and generate additional sales. In our survey, 42 percent of the companies surveyed stated that they offered a loyalty program.

Here you can register for the 2022 survey until mid-June-> REGISTER

We look forward to your contribution!


  • The Survey takes about 10 minutes
  • The target group are those responsible for the customer program
  • Information is treated confidentially and presented to third parties in aggregated form only
  • Results will be made available to participating companies in July
  • Industry specifics can be filtered out via the benchmark cockpit