Customer Loyalty Benchmark Figures
In 2018 about 50% of the participants have a "point or cash reward", 23% a "information & discounts", 22% a "tiers" and only 5% a "tiers & rewards" program in place.
Are these questions bothering you:
Am I using the right type of program?
Are the costs of our program higher or lower compared to the competition?
Are our program participants passive or active compared to other programs?
If so, and you want to know the answers to those questions then join our customer loyalty benchmark!
By participating you benefit a lot, as you get
- a check if your current set of KPIs is complete
- a management report with benchmarking figures
Note:
- The respective questions are primarily addressed to customer loyalty managers.
- Participation in the survey is free of charge.
- The loyalty related survey will take approximately 10-15 minutes to complete. As always, your answers will be treated anonymously and will be exclusively displayed in the cockpit. The other participants only see average market and peer group data.
- In order to get meaningful data and a sound benchmark basis, just register and join us
Download the Loyalty Report 2018 
Abstract of the results from the first Loyalty Report 2018:
More than 200 participants from Germany, Austria, Switzerland, Spain and Ukraine took part in the survey. Of these, about 50 participants provided input on specific loyalty marketing KPIs.
Despite the ubiquity of programs, there is hardly any public accessible information on best practice benchmarks or key performance indicators (KPIs) for loyalty programs.
Healthy programs have high activity and redemption rates (> 50%)
Programs should cover up to 65% of company turnover (penetration rate)
Main objectives of loyalty programs:
