Participation in the survey is open to everyone and free of charge.
What you will find out:
Example – extract from the 2021 Loyalty Benchmark:
Basically, all customer loyalty programs can be grouped into 4 models. Thus, there are models that reward customers with immediate benefits such as «Discounts & Exclusive Product Information» and those with delayed benefits such as «Points & Loyalty Vouchers», both with the goal to to encourage the customer to repeat purchases. Among the respondents, programs with immediate benefits such as discounts as well as delayed benefits such as points and loyalty vouchers are the most prevalent.
We look forward to your contribution!